Clik here to view.
40 Percent of This Demographic Will Use Voice to Shop This Holiday Season
For some consumers, holiday shopping is a labor of love. For others, it’s a chore they’d prefer to pawn off on someone else. Enter: the voice assistant. A recent study by MullenLowe Mediahub found that...
View ArticleClik here to view.
How a 50-Year-Old Speech Recognition Technology Became Today’s Voice Assistant
How exactly do voice assistants work? How does a question get answered quickly and accurately? And how is it that many queries aren’t satisfied? Josef Sperzel, vp director of SEO at MullenLowe Mediahub...
View ArticleClik here to view.
Top Execs Pick Their Favorite Work of the Year
What’s the best work to come out of our own walls this year? That’s a tough question because opinion is often shaped by what others project on the work. So really, the question for us became, what felt...
View ArticleClik here to view.
Me, Obsessed? It’s Complicated
Obsessed is a weird word. It seems a bit extreme. Who’s really obsessed with anything, other than a crazy person? Yes, there are healthy obsessions, but that just means the rest of them are unhealthy....
View ArticleClik here to view.
Popular European audio brand vows to break into U.S. market
The Sennheiser brand may be completely foreign to American consumers — but that’s about to change. The Europe-based audio company has selected MullenLowe Group to enhance its marketing strategy and...
View ArticleClik here to view.
Burger King’s ‘Real Meals’ Are Designed for People Who Aren’t Happy All the Time
The Home of the Whopper is introducing “Real Meals” meant to match people’s moods. In a way, they’re polar opposite of competitor McDonald’s feel-good Happy Meals for kids. They acknowledge the fact...
View Article14 Noteworthy Media Agency Execs Bringing Fresh Perspectives and Deep...
Consumer attention is fleeting, and only the bold and brave cut through the noise. To that end, media in all of its forms needs to work harder and smarter. This year’s Media All-Stars are not only up...
View ArticleThese Headphone Ads Poke Fun At Rivals’ Use of Influencers
A new campaign from German audio brand Sennheiser pokes fun at rival brands’ glossy efforts to use influencers to promote their products. The first work for the company by MullenLowe, the ads start off...
View ArticleRoyal Caribbean Goes Dark to Launch NBCU’s ‘Must-Hear TV’ Ad Format
NBCUniversal has found a brand to debut the broadcaster’s new audio-led ad format it has dubbed “must-hear TV.” An ad for Royal Caribbean debuting Thursday night will run as the first spot in an ad pod...
View ArticleThe Year in Creativity
To close out 2019, Muse asked 100 top creative leaders to give us their thoughts on the state of creativity—to tell us their favorite work of the year, trends they find exciting, and predictions for...
View Article
